Though I am personally focused on human development through L&D, people discuss solutions that actually fulfill the overall systemic needs. From what I understand, a supplier fulfills some very basic human wants:
1. Need – known gaps
2. Continuous review – find unknown gaps
3. Futuristic solutions – future gaps
4. Aspiration – influence, awards, rewards & recognition
5. Knowledge – keeping abreast of developments and innovation
6. Association – being a part of groups, a collective gap discussion, coordination to design a solution scenario
There are more and please add those. In B2B as well as B2C interactions one talks about these as a customer as well as a seller.
Everyone knows these but we still get so influenced with our brilliance that these important basic points get sometimes overlooked.
Tactics Follow Strategy.